The Center for Pursuit traditionally sent one letter at the end of the year asking for an annual fund gift. In an effort stand out in such a busy market, they contracted Broad Oaks to get creative.
“12 Clients of the Season” was launched on Giving Tuesday. The first “Client of the Season” was posted to the web 12 days before Christmas. Each day, a new client story was revealed on the website. A social media campaign announced with teaser copy each new client during the 12 days. A mail campaign reinforced the end of year message. An email campaign reinforced the 12 Clients & end of year message.
The end of year campaign expanded audiences and engaged new donors for Center for Pursuit. The campaign expanded fundraising opportunities and accounted for a significant percentage of revenue.