End of Year Campaign Development and Execution

Client: Center for Pursuit

Project: End of Year Campaign

Challenge:
The Center for Pursuit traditionally sent one letter at the end of the year asking for an annual fund gift.  In an effort stand out in such a busy market, they contracted Broad Oaks to get creative.

Approach:
“12 Clients of the Season” was launched on Giving Tuesday. The first  “Client of the Season” was posted to the web 12 days before Christmas. Each day, a new client story was revealed on the website. A social media campaign announced with teaser copy each new client during the 12 days. A mail campaign reinforced the end of year message. An email campaign reinforced the 12 Clients & end of year message.

Results:
The end of year campaign expanded audiences and engaged new donors for Center for Pursuit.  The campaign expanded fundraising opportunities and accounted for a significant percentage of revenue.